Multichannel Marketing

RAB's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. Can Radio Advertising really Outperform other Media Types? Thanks to the creative testing of...

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker.  Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...

Subway’s back, with gusto!  Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home.  Relating to its slogan, “Founded on Fresh,” the highly effective...

Does Social Media Integrations Always Produce Higher Advertising Effectiveness Scores? Breakfast All Day advertising scores were strong enough to help McDonald’s creative effectiveness make a comeback! While these scores were higher, they also showed considerable variation due to creative differences. ...

Creative Effectiveness in TV or Print for Battery Ads is about equal. Or, at least it is in the two battery ads below. They score exactly the same in the ABX Index! See how Energizer and Duracell battle it out. ...

Olive Garden's Advertising Creative Effectiveness is High in All Media Types Olive Garden is putting its creative agency account into review. Grey, which had the account for 30+ years, tried to defend the business.  The client was looking for a more "creative"...