Age-old creative
processes are obsolete.

More than 50% of all ads are
underwater, wasting $millions.

Why risk it? Make money on every ad with ABX.

Advertising Effectiveness Measurement

ABX provides a fresh, 360 degree view of your advertising, testing ALL your ads, and your competitors,' in every medium in real-time ... at costs the old methods couldn't touch. How much further can your ad spend go? Click right.

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What We Do

ABX Creative Benchmarking provides the largest national norms
Creative
Benchmarking 

Data on thousands of ads empowers your creative and media teams with real-time benchmarking of ALL your ads against national norms. Replace weak ads with strong.

ABX Gender Equality Index measure unconscious gender bias in ads
Gender
Equality Index ™

Do your ads present all genders respectfully? ABX invented the Gender Equality Index ™, which is used as the basis of the ANA's #SEEHER Gender Equality Measure ™. 

ABX Custom PreTesting enables you to test multiple versions of ads
Custom
PreTesting

Why risk your advertising investment? With ABX Custom PreTesting, you can afford to test multiple versions of a concept, iterate and retest as needed with 24-hour turn-around.

ABX Custom InMarket Tracking tells you what your customers think
Custom InMarket Tracking

ABX Custom InMarket Tracking tells what customers think; how your advertising is breaking through; and, how it is resonating when paired with your media plan.

Where We Do it

The 14 countries covered by the ABX Creative Benchmarking and Gender Equality Index Programs represent almost 90% of global media spend.

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Identical methodology shows advertising performance across each country and media type for all 14 Key Performance Indicators.

Who We Are

Why ABX for Advertising Measurement? 

Creative is King, but marketers typically test only a small percentage of ad creative due to tight budgets and resources.  Test what you can and fly by the seat or your pants for the rest. That’s the old way.

Today, every ad can work hard and drive business results. Through proprietary, unduplicated technology, ABX provides real-time, affordable advertising effectiveness measurement for all of your ads, and all your competitors,' across the integrated marketing spectrum.

You’ll get accurate results that correlate to outcomes, improve market mix models and help build ROAS and marketing ROI. ABX is a trusted partner to major regional, national and global brands and to the ANA.

Laptop shows ABX Ad Explorer dashboard showcasing data

ABX ADvisory Blog