Digital, TV, Radio, Print, OOH, FSI, Social & More
Billions of Responses
Correlating to results and improving market mix models
Based on 20,000 ads, the GEI™ measures bias in advertising
Creative is King, but marketers typically test only a small percentage of ad creative due to tight budgets and resources. Test what you can and fly by the seat or your pants for the rest. That’s the old way.
Today, every ad can work hard and drive business results. Through proprietary, unduplicated technology, ABX provides real-time, affordable advertising effectiveness measurement for all of your ads, and all your competitors,' across the integrated marketing spectrum.
You’ll get accurate results that correlate to outcomes, improve market mix models and help build ROAS and marketing ROI. ABX is a trusted partner to major regional, national and global brands and to the ANA.
From the Institute for Public Relations and:
Gary Getto, President of ABX; Angela Jeffrey, Vice President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs, Southern Methodist University
Data on thousands of ads empowers your creative and media teams with real-time benchmarking of ALL your ads against national norms. Replace weak ads with strong.
Why risk your advertising investment? With ABX Custom PreTesting, you can afford to test multiple versions of a concept, iterate and retest as needed with 24-hour turn-around.
ABX Custom InMarket Tracking tells what customers think; how your advertising is breaking through; and, how it is resonating when paired with your media plan.