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Archived News Articles
Other News Articles 2021 AdAge, April 8, 2021, “Gender Equality in Ads has big impact on Sales, Finds Major Retailer’s Three-Year Study.” By Jack Neff February 5, 2021, “A look at some of the biggest strides and setbacks in inclusivity...
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Pharma Research Shows Brands Could Have More Fun On Radio
This Insideradio.com article states, " New Pharma Research Shows Cyndi Lauper (And Other Advertisers) Could Have More Fun On Radio" with pharmaceuticals now network radio's top ad category – with spend up 59% from 2018, from $95 million to $151 million,...
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Pharma + AM/FM Radio Produces Higher Reach At Fraction Of TV CPMS
Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment" and ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPMs This article...
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How Procter & Gamble Is Re-investing in Radio To Find TV Audiences
This Ad Age Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost. P&G upped spending on the radio 43% last year to $235...
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ANA and ABX Win ESOMAR 2017 Research Effectiveness Award
For Immediate Release: Association of National Advertisers (ANA) and Advertising Benchmark Index (ABX) Win 2017 ESOMAR Research Effectiveness Award “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media” New York, NY September xx, 2017 - The Association for National Advertisers (ANA) Alliance...
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