News Archive - ABX

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Archived News Articles

Other News Articles 2021 AdAge, April 8, 2021, “Gender Equality in Ads has big impact on Sales, Finds Major Retailer’s Three-Year Study.” By Jack Neff February 5, 2021, “A look at some of the biggest strides and setbacks in inclusivity...

Pharma Research Shows Brands Could Have More Fun On Radio

This Insideradio.com article states, " New Pharma Research Shows Cyndi Lauper (And Other Advertisers) Could Have More Fun On Radio" with pharmaceuticals now network radio's top ad category – with spend up 59% from 2018, from $95 million to $151 million,...

Pharma + AM/FM Radio Produces Higher Reach At Fraction Of TV CPMS

Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment" and ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPMs This article...

How Procter & Gamble Is Re-investing in Radio To Find TV Audiences

This Ad Age Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost. P&G upped spending on the radio 43% last year to $235...

ANA and ABX Win ESOMAR 2017 Research Effectiveness Award

For Immediate Release: Association of National Advertisers (ANA) and Advertising Benchmark Index (ABX) Win 2017 ESOMAR Research Effectiveness Award “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media” New York, NY September xx, 2017 - The Association for National Advertisers (ANA) Alliance...