Case Studies

This Case Study shows how one organization doubled its rate of growth, and increased its share of market, by measurably improving its returns on marketing spend without increasing its total marketing budget.

Big-Box Stores expressed interest in understanding how ABX creative effectiveness data correlates with, and likely affects, its time-based sales. This study was executed in two parts: • Focused solely on whether, or not, ABX data correlated to sales for this...

This department store chain will be referred to as “Fashion Stores” in this study for confidentiality. • For 2021, Fashion Stores’ strategy was to increase its sales and market share among Millennials and away from older age groups. • New...

Big Box Stores experienced a Public Relations crisis surrounding the George Floyd homicide. • Management realized the need to repair and grow the corporation’s relationship with the African American community. • Big Box Stores’ strategy was also to increase its...

A major discount retailer found that female customers represent over 60% of all purchases, and enjoyed a 15% annual growth rate. But its growth could have been 3% higher had there not been a deterioration of how females were perceived...

In this analysis, we will be applying predictive modeling for a large women’s skincare brand to determine the relative importance of three media effects: The impact and importance of media spend levels over the Short-Term (<=one year); The impact of...

When ABX Advertising Benchmark Index initially started working with this major retailer, the majority of their in-market ads across all media types and channels were underperforming. By year 4, the majority of their in-market ads were over performing and have...

This AdAge Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost. P&G upped spending on the radio 43% last year to $235 million,...

ABX Advertising Benchmark Index conducted a massive study of TV and AM/FM radio ads, revealing that the superiority of “sight, sound, and motion” in advertising is a myth. As Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood...