ABX Creative Feedback Loop™
The X-factor your creative team has been missing
ABX Creative Feedback Loop™
The X-factor your creative team has been missing
Compare against current & historic in-market ads.
Improve your media plan and update with newly tested creative.
Campaign results including ABX Index scores inform the next pre-test.
Use dara to improve creative & increase ROI.
Compare against live in-market ads.
The Insights You Need
Through syndication, we continuously gather and share insights into how your ads perform against competitors’ and other in-market ads, allowing your creative team to adjust live ads in real time and improve return on ad spend.
Built, refined and perfected on bilions of data points, only the ABX Creative Feedback Loop™ gives you the power to accurately correlate creative to ever-changing sales results and purchase behavior across all media types.
ABX Index scores generated within 48 hours across 14 KPIs for pre-tests and new in-market ads.
Clearly see how every single ad is performing against competitor ads running at the same time, for any size audience, region, or demographic.
Test multiple campaigns simultaneously with ABX syndication, allowing your creative team to pivot in real time and increase return on ad spend.