Skip to content
ABX Background Image ABX Background Image
1 PRE-TEST

Compare against current & historic in-market ads.

2 EDIT & RETEST

Improve your media plan and update with newly tested creative.

5 LEARN & APPLY

Campaign results including ABX Index scores inform the next pre-test.

4 REVISE CAMPAIGN

Use data to improve creative & increase ROI.

3 EVALUATE LAUNCHED ADS

Compare against live in-market ads.

The Insights You Need

Through syndication, we continuously gather and share insights into how your ads perform against competitors’ and other in-market ads, allowing your creative team to adjust live ads in real time and improve return on ad spend.

PREDICTIVE AD PERFORMANCE

Built, refined and perfected on billions of data points, only the ABX Creative Feedback Loop™ gives you the power to accurately correlate creative to ever-changing sales results and purchase behavior across all media types.

TIMELY SYNTHESIS

ABX Index scores generated within 48 hours across 14 KPIs for pre-tests and new in-market ads.

ROCK SOLID INSIGHTS

Clearly see how every single ad is performing against competitor ads running at the same time, for any size audience, region, or demographic.

OPTIMIZE FOR HIGHER SALES

Test multiple campaigns simultaneously with ABX syndication, allowing your creative team to pivot in real time and increase return on ad spend.