ABX Creative Feedback Loop™
The X-factor your creative team has been missing
ABX Creative Feedback Loop™
The X-factor your creative team has been missing
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Compare against current & historic in-market ads.
Improve your media plan and update with newly tested creative.
Campaign results including ABX Index scores inform the next pre-test.
Use data to improve creative & increase ROI.
Compare against live in-market ads.
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The Insights You Need
Through syndication, we continuously gather and share insights into how your ads perform against competitors’ and other in-market ads, allowing your creative team to adjust live ads in real time and improve return on ad spend.
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Built, refined and perfected on billions of data points, only the ABX Creative Feedback Loop™ gives you the power to accurately correlate creative to ever-changing sales results and purchase behavior across all media types.
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ABX Index scores generated within 48 hours across 14 KPIs for pre-tests and new in-market ads.
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Clearly see how every single ad is performing against competitor ads running at the same time, for any size audience, region, or demographic.
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Test multiple campaigns simultaneously with ABX syndication, allowing your creative team to pivot in real time and increase return on ad spend.