Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core profit and cash flow forecasts after returning to growth in Northern Europe, Britain, and Ireland, ...
October 31, 2023Learn More
Advertising Effectiveness Is Greatly Affected By Non-Paid Media
It began on April 1, 2023, when AB InBev hired several TikTok and Instagram celebrities to promote Bud Light. One was transgender influencer Dylan Mulvaney, who had 10MM followers at the time. A Bud Light boycott followed with the ferocity that would make one think they put Ms. Mulvaney in a Super Bowl commercial. Ms. ...
October 24, 2023Learn More
JCPenney Tackles New Audiences with NFL Sponsorship
JCPenney Tackles New Audiences with “Make It Count” and NFL Sponsorship When you think of large retailers and the NFL, what stores come to mind first? Dick’s? Walmart? Target? We’ll bet that JCPenney was not in the top-of-mind list. Last month, JCPenney (owned by major mall operators Simon and Brookfield), said it would spend more ...
October 6, 2023Learn More
Pharma Research Shows Brands Could Have More Fun On Radio
This Insideradio.com article states, ” New Pharma Research Shows Cyndi Lauper (And Other Advertisers) Could Have More Fun On Radio” with pharmaceuticals now network radio’s top ad category – with spend up 59% from 2018, from $95 million to $151 million, according to Miller Kaplan – there are plenty of good reasons for brands stuck on ...Learn More
Pharma + AM/FM Radio Produces Higher Reach At Fraction Of TV CPMS
Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment” and ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPMs This article written by Pierre Bouvard, shares evidence of AM/FM radio’s marketing effectiveness for the pharmaceutical category ...Learn More
How Procter & Gamble Is Re-investing in Radio To Find TV Audiences
This Ad Age Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost. P&G upped spending on the radio 43% last year to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio. ...Learn More