Other News Articles 2021
- AdAge, April 8, 2021, “Gender Equality in Ads has big impact on Sales, Finds Major Retailer’s Three-Year Study.” By Jack Neff
- February 5, 2021, “A look at some of the biggest strides and setbacks in inclusivity in the Big Game ads,” by Jeanine Poggi
- Westwood One, March 1, 2021, “Case Study: AM/FM Radio Campaign for a Pharmaceutical Brand Generates Strong Lift in Brand Equity and Actions Taken with No Negative Reaction to Disclaimer,” by Pierre Bouvard
- AdAge, October 1, 2021, “ANA and FQ will co-brand program, expand training and ad testing tools, and broaden global reach,” by Jack Neff
- AdAge, July 8, 2021, “Opinion: What the Ad Industry is Missing About Brand Purpose,” by Rachel Lowenstein
- Westwood One, October 21, 2021, “CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Creative Best Practices: The Blueprint For Developing Impactful Ads,” by Pierre Bouvard
Other News Articles 2020
- WestwoodOne, February 3, 2020, “Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness and Drives Surge in Likelihood to Take Action,” by Pierre Bouvard
- Westwood One, May 4, 2020, “What does the Pandemic mean for Ad Creative and Marketing Plans? Several new Studies offer Strategies.” by Pierre Bouvard
- Westwood One, July 27, 2020, “AM/FM Radio Powers through the Pandemic to Launch a new Pharmaceutical Brand,” by Pierre Bouvard
Other News Articles 2019
- Westwood One, December 16, 2019, “2019’s Top 5 Most Popular Audio Insights Blog Posts”, by Lauren Vetrano
- WestwoodOne, November 25, 2019, “Drive-to-Web Attribution Case Study for Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights,” by Lauren Vetrano
- Radio+Television Business Report, November 13, 2019, On Nov. 20, Learn How To Prove Radio Works, by RBR-TVBR
- Westwood One, November 21, 2019, “Proving Radio Works with Measurement: Welcome to the Golden Age of Radio Attribution,” by Pierre Bouvard.
- Radio Ink, November 21, 2019, Making Ads Effective For Your Clients, By Edward Ryan, Radio Ink
- Ad Age October 17, 2019, Want to Crash the Super Bowl without an Official Commercial? Start Planning Now.By
- InsideRadio, “Study: High Marks For Podcast Ads In Test Of Spot Creative“
- Media Village, February 11, 2019, “First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call-to-Action,” by Pierre Bouvard, Westwood One
- WWD, February 7, 2019, “Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts.”
- AdAge, February 8, 2019, “Super Bowl Commercials Portrayal of Women has Improved, but not Much, Study Finds,” by Jack Neff.
Other News Articles 2018
- ANA SEEHER Press Release, December 8, 2018, “A World of Good: GEM® Goes Global.” (Note: press release is inaccurate since ABX created and has sole ownership of the data fueling GEM.)
- Media Village, November 26, 2018 “Why Doesn’t Your Ad Have A Female Voiceover? It Should.”
- WWD, August 10, 2018 “June“Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness.”
- WWD, August 31, 2018 “Nordstrom, J. C. Penney Top Scorers in ABX Ad Ranking for July
- WWD, June 19, 2018, “Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May“
- WWD, May 16, 2018, “Nordstrom, Saks Fifth Avenue Scored Top Spots in ABX Index for April.”
- WWD, April 23, 2018, “Walgreens, Kroger Among Top Retailers in March ABX Index Ratings“
- WWD, March 21, 2018, “Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February“
- WWD, February 14, 2018, “Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January”
- MarketingDive, February 8, 2018, “Report: More women were included in Super Bowl ads, but in lesser roles.”
- AdAge, February 7, 2018, “Super Bowl Ads included more women, study says — and featured them less.”
- New York Post and Marketwatch, February 2, 2018, “This touchy topic is the talk of the Super Bowl.”
- WWD, January 25, 2018, “Walgreens, Amazon Take Top Spots in ABX Ad Ratings for December“
- WWD, December 8, 2018, “Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November“
Other News Articles 2017
- WWD, November 8, 2017, “Target, Kohl’s Garner Top Scores in ABX Ad Effectiveness Ranking for October“
- WWD, October 26, 2017, “Wal-Mart, Target Earn Top Spots in ABX Advertising Rankings for September“
- WWD, September 29, 2017, “Walmart, Target Garner Top Spots in ABX Advertising Rankings for August“
- The Greenbook, August 27, 2017, “The Myth of Millennial Ad Responsiveness“
- WWD, August 16, 2017, “J.C. Penney, Lowe’s Take Top Spots in ABX Advertising Rankings for July“
- WWD, July 21, 2017, “Wal-Mart, Macy’s and Kroger Dominate in ABX Ad Effectiveness Rating“
- WWD, June 20, 2017, “Amazon, Drug Chains Score High in ABX Effectiveness for May“
- WWD, May 10, 2017, “Wal-Mart Grabs Top Positions in Most Effective Ads Ratings“
- WWD, April 6, 2017, “Macy’s, Wal-Mart Grab Lead in ABX Ad Effectiveness Measure for March“
- WWD, March 13, 2017, “Wal-Mart, Home Depot and Walgreens Garner Top Spots in Ad Effectiveness“
- Forbes, Feb. 15 2017, “Data Says ‘Likability’ Not Always Required For Effective Super Bowl Ads“
- WWD, Feb. 9, 2017, “Old Navy, Target Rank Tops in Ad Effectiveness in January“
- The Greenbook, Jan. 18, 2017, “What Makes a Great Super Bowl Ad?”
- WWD, Jan. 9, 2017, “Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December“
Other News Articles 2016 And Earlier
- WWD, Dec. 7, 2016, “Kohl’s, Old Navy Tops in ABX Ad Effectiveness Ranking for November”
- WWD, Nov. 29, 2016, “Data Shows Shoppers Hunting for Bargains, But in the Giving Spirit Too“
- AdAge, Nov. 28, 2016, “Are Your Ads and TV Shows Defective on Gender Equity? The ANA Has a Tool That Can Help“
- WWD, Nov. 4, 2016, “Amazon, Macy’s and Target Garner Top Spots in ABX Effectiveness Report“
- The Greenbook, Nov 1, 2016, “New Paradigm for Advertising Effectiveness Research & Measurement“
- WWD, Oct 4, 2016, “ABX Adds Gender Equality Measure to Ad Effectiveness Index“
- WWD, Sept. 7, 2016, “Wal-Mart, Amazon Score Highest in Ad Effectiveness for August“
- Forbes, Aug. 29, 2016, “The Good And The Ugly: Olympics Television Advertising”
- WWD, Aug. 3, 2016, “Kohl’s, J.C. Penney and Macy’s Lead July in ABX’s Ad Impact Index“
- Forbes, July 28, 2016, “The Good and the Ugly: Insurance Advertising”
- WWD, July 11, 2016, “Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June“
- Advertising Age, July 5, 2016, “How Dove and Axe Got Into Alignment, and Why They Still Need Digital Specialists. Unilever’s Weed on Gender in Ads and Solving Digital Woes.”
- Forbes, June 28, 2016, “The Good and the Ugly: Beer Advertising“
- Advertising Age, June 20,2016, “The Story Behind Madonna Badger’s Women Not Objects Campaign” | Special: Cannes Lions
- Advertising Age, June 17, 2016, “ANA Moves to Eliminate Bias Against Women From Ads and Media“
- WWD, June 3, 2016, “Kohl’s Tops ABX Advertising Rankings for May.”
- WWD, May 3, 2016 – “Wal-Mart, Kohl’s Among Top Retailers in ABX’s Ad Effectiveness Index,”
- Advertising Age, May 3, 2016 – “Are Non-Working Cuts Working for Marketers?”
- Forbes, Feb. 22, 2016 – “The Data Is Depressing: Very Few Super Bowl Spots Were Likable And Effective.”
- Advertising Age, Feb. 10, 2016 – “Lowdown: Which Super Bowl Ads Might Actually Sell Stuff?”
- Advertising Age, Feb. 8, 2016 – “Did Loctite Win at Glue With Last Year’s Super Bowl Buy?”
- Advertising Age, Nov. 25, 2015 – “Survey: Amazon Edges Walmart in Holiday Consumer Spending Plans; Advertising Benchmark Index Finds Retail Giants Tied in Ad Effectiveness.”
- Digiday, Sept. 24, 2015 – “The Limited’s new campaign features ‘real women’ in leadership positions.”
- Forbes, Sept. 1, 2015 – “McDonald’s Chooses Pride Over Peace With Burger King’s McWhopper Offer.”