Our Solutions > ABX Index™
ABX Index™
The data baseline we measure against, using the identical methodology across all media types, channels, and countries
Our Solutions > ABX Index™
ABX Index™
The data baseline we measure against, using the identical methodology across all media types, channels, and countries
The Data You Need
We exhaustively test every single type of advertising creative across the globe to create benchmarks so we can accurately and continually assess what drives ad success.
COMPREHENSIVE CROSS-CHANNEL COMPARISONS
Proven methodology gives apples-to-apples measurement of ad effectiveness across every media type.
PROVEN SALES LIFT
ABX Index score proven to correlate to and increase sales lift – the higher your index number, the higher your sales.
UNPARALLELED GLOBAL INSIGHTS
Data pulled continually from 14 countries, representing nearly 90% of worldwide ad spend; 400,000+ ads tested and thousands more tested weekly.
IN DEPTH DATA ANALYSIS
ABX Index score is generated for each of 14 KPIs, including our own version of Net Promoter Score.