ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Creative Effectiveness in TV or Print for Battery Ads?
Creative Effectiveness in TV or Print for Battery Ads is about equal. Or, at least it is in the two battery ads below. They score exactly the same in the ABX Index! See how Energizer and Duracell battle it out. ...
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Olive Garden’s Advertising Creative Effectiveness is High in All Media Types
Olive Garden's Advertising Creative Effectiveness is High in All Media Types Olive Garden is putting its creative agency account into review. Grey, which had the account for 30+ years, tried to defend the business. The client was looking for a more "creative"...
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