Angela Jeffrey, Author at ABX - Page 3 of 3

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Should I Look at Faster, Lower Cost Options to Advertising Testing?

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when...

Integrated Marketing: Creating Great Free-Standing Insert Advertising

Like all mediums, Free-Standing Inserts can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of these ads as benchmarked by the...

Research Shows Radio Advertising may be Most Effective

RAB's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. Can Radio Advertising really Outperform other Media Types? Thanks to the creative testing of...

Effective Print and Digital Advertising

It seems that all anyone talks about is digital these days. But far from being “dead,” other mediums like print are just as effective as long as the creative is good. Too often print does not receive the same level...

Can you Find the Waste in your Advertising Spend?

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker. Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...

Super Bowl 2016 Ad Likeability vs. Effectiveness

Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics. When we don’t copy-test an ad, we judge the ad based on whether we like it or not. The result is lots of underperforming ads and...

Squarespace Super Bowl Ad

Super Bowl 2016 Ad Effectiveness – the Worst Five Ads

In our last post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with...

Doritos "Dogs" TV spot scored ABX 130.

Super Bowl 2016 Ad Effectiveness: The Truth About the Top Five Ads

Super Bowl 2016 advertising was disappointing, to say the least. Of 61 TV spots evaluated by ABX: Only 22 (36%) were equal to, or above, the “average” ABX Index for TV ads Only eight (13%) were “excellent” based on ABX...

Competitive Intelligence for Fast Food: Subway’s New Ad Look

Subway’s back, with gusto! Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home. Relating to its slogan, “Founded on Fresh,” the highly effective...

Advertising Effectiveness for McDonalds: Hashbrowns or Hashtags?

Does Social Media Integrations Always Produce Higher Advertising Effectiveness Scores? Breakfast All Day advertising scores were strong enough to help McDonald’s creative effectiveness make a comeback! While these scores were higher, they also showed considerable variation due to creative differences. ...

Creative Effectiveness in TV or Print for Battery Ads?

Creative Effectiveness in TV or Print for Battery Ads is about equal. Or, at least it is in the two battery ads below. They score exactly the same in the ABX Index! See how Energizer and Duracell battle it out. ...

Olive Garden’s Advertising Creative Effectiveness is High in All Media Types

Olive Garden's Advertising Creative Effectiveness is High in All Media Types Olive Garden is putting its creative agency account into review. Grey, which had the account for 30+ years, tried to defend the business. The client was looking for a more "creative"...