Restaurants

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

Out of 3,192 Ads, What Makes Print Advertising Great? To get a sense of the magnitude of 3,192 print ads, take a look at the waterfall chart to the left.  The continuous green line is made up of separate dots,...

Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects....

Subway’s back, with gusto!  Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home.  Relating to its slogan, “Founded on Fresh,” the highly effective...

Does Social Media Integrations Always Produce Higher Advertising Effectiveness Scores? Breakfast All Day advertising scores were strong enough to help McDonald’s creative effectiveness make a comeback! While these scores were higher, they also showed considerable variation due to creative differences. ...

Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business.  The client is looking for a more "creative" approach to their ads. Really?  Olive Garden's Creative has Always Rated...