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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Hard Proof: Creative in Advertising Drives Sales
Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend. Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...Learn More
Competitive Intelligence for Fast Food: Subway’s New Ad Look
Subway’s back, with gusto! Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home. Relating to its slogan, “Founded on Fresh,” the highly effective...Learn More