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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Five Best Examples of Print Advertising for 2018
Out of 3,192 Ads, What Makes Print Advertising Great? To get a sense of the magnitude of 3,192 print ads, take a look at the waterfall chart to the left. The continuous green line is made up of separate dots,...Learn More
Battery Wars: Which Wins – Print or Television Advertising?
Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each! See how Energizer and Duracell battle it out. If you're interested in ad effectiveness in other media, visit "Integrated Marketing in All Media."...Learn More