Resources > Energizer
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Battery Wars: Which Wins – Print or Television Advertising?
Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each! See how Energizer and Duracell battle it out. If you're interested in ad effectiveness in other media, visit "Integrated Marketing in All Media."...Learn More