ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Bottom-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Top-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
Learn More
Best Retail Advertising in 2019
As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months. Some retailers, like Kohl's, have consistently good...
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Five Best Examples of Print Advertising for 2018
Out of 3,192 Ads, What Makes Print Advertising Great? To get a sense of the magnitude of 3,192 print ads, take a look at the waterfall chart to the left. The continuous green line is made up of separate dots,...
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Integrated Marketing: Creating Great Free-Standing Insert Advertising
Like all mediums, Free-Standing Inserts can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of these ads as benchmarked by the...
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