ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.

Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
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Best and Worst OOH TRANSIT Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Best and Worst Outdoor Billboard Advertising – 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Best Retail Advertising in 2019
As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months. Some retailers, like Kohl's, have consistently good...
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Best and Worst Out-of-Home Advertising for 2018
In our systematic review of good and bad ads for 2018 by Media Type, today's post focuses on Outdoor Advertising. Our syndicated ad effectiveness panel tested 803 OOH ads last year, so we decided to look at six of the...
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Competitive Intelligence for Fast Food: Subway’s New Ad Look
Subway’s back, with gusto! Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home. Relating to its slogan, “Founded on Fresh,” the highly effective...
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