Multichannel Marketing Archives - ABX

ABX Research and Analysis on Compelling Advertising

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Best and Worst OOH TRANSIT Advertising for 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

Radio – More Bang for Your Buck?

ABX has long been fascinated by the power of radio. We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective." And today we...

How to Increase COVID Advertising Effectiveness 175%

Stunning News for COVID Advertisers In a study of 360 COVID ads measured by ABX across all media, advertising effectiveness scores were some of the highest we've seen. Ads featuring thanks to first-responders, helpful advice regarding resisting the virus, and...

Nike and United Airlines: A Paid, Owned and Earned Media Tale

Today's post looks at two case studies in integrated marketing communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations,...

Best Retail Advertising in 2019

As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months. Some retailers, like Kohl's, have consistently good...

Best and Worst Out-of-Home Advertising for 2018

In our systematic review of good and bad ads for 2018 by Media Type, today's post focuses on Outdoor Advertising. Our syndicated ad effectiveness panel tested 803 OOH ads last year, so we decided to look at six of the...

Poor 2019 Super Bowl Advertising for Female Gender Equality

Last month, we listed the Top Five Super Bowl ads by how women were portrayed, and saw how those who treated women well also impacted their ad effectiveness. We also quoted Jack Neff of AdAge, who wrote that female gender scores...

ANA and ABX Win ESOMAR 2017 Research Effectiveness Award

For Immediate Release: Association of National Advertisers (ANA) and Advertising Benchmark Index (ABX) Win 2017 ESOMAR Research Effectiveness Award “ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media” New York, NY September xx, 2017 – The Association for National Advertisers (ANA)...

Hard Proof: Creative in Advertising Drives Sales

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend. Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...

How is Speed Changing Ad Creative Testing?

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed ishttps://adbenchmark.com/who-we-are/https://www.adbenchmark.com/about-abx/ changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included. Legacy...

Should I Look at Faster, Lower Cost Options to Advertising Testing?

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when...

Integrated Marketing: Creating Great Free-Standing Insert Advertising

Like all mediums, Free-Standing Inserts can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of these ads as benchmarked by the...