Top Measured Ads of The Week

KPI summaries for top U.S. & International in-Market ads measured for advertising effectiveness

Featured Blogs

Super Bowl Advertisers - Wake Up!

SUPER BOWL ADS 2024 Were the Weakest in a Decade

PROSPECTIVE 2025 Advertisers: Wake-up! It’s About Brand, Message and Action SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super Bowl advertising and ROI, which shows ad effectiveness has declined since 2020, and now equals ...

September 9, 2025

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

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Case Studies

Market Mix Model – Big Box – ABX Correlations

Big-Box Stores expressed interest in understanding how ABX creative effectiveness data correlates with, and likely affects, its time-based sales. This study was executed in two parts: • Focused solely on whether, or not, ABX data correlated to sales for this Brand for a three-year period, from November 2017 through September 2020. • Focused on the ...

Market Mix Model – Fashion Store – Millennials – Short and Long-Term Advertising Impact

This department store chain will be referred to as “Fashion Stores” in this study for confidentiality. • For 2021, Fashion Stores’ strategy was to increase its sales and market share among Millennials and away from older age groups. • New marketing management changed its merchandise mix, store structure and advertising toward Millennials, but overall sales ...

Market Mix Model – African American Advertising – Short- and Long-Term Impact

Big Box Stores experienced a Public Relations crisis surrounding the George Floyd homicide. • Management realized the need to repair and grow the corporation’s relationship with the African American community. • Big Box Stores’ strategy was also to increase its sales and market share among African Americans • The Marketing & Research Team is interested ...

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White Papers

Successfully Conveying Brand Authenticity through Environmental Issues

The worst thing an advertiser can do is “greenwash” their ads with a pretense of truly aligning their brand with the issue or grab a current issue like “Covid” as a way to showcase unrelated products with no real commitment to the issue. Audiences are too savvy today to believe such tactics, so the ads ...

Decrease Advertising Investment Risk and Build ROI

This short eBook will show you how to decrease your advertising investment risk and enhance ROI through the use of real-time creative insights. These insights are based on the benchmarking of more than 100,000 ads across TV, radio, newspaper, magazine, digital and OOH, and on KPIs that are proven to predict outcomes like sales.

Creative That Works Across All Media

Why is it important that your advertising creative works well across different media channels? Multi-channel digital marketing is crucial as it enables businesses to expand their audience reach significantly. By leveraging various digital platforms, businesses can penetrate new markets and engage with prospective customers. This strategy fosters the establishment of brand recognition and trust among ...

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News

Archived News Articles

Other News Articles 2021 AdAge, April 8, 2021, “Gender Equality in Ads has big impact on Sales, Finds Major Retailer’s Three-Year Study.” By Jack Neff February 5, 2021, “A look at some of the biggest strides and setbacks in inclusivity in the Big Game ads,” by Jeanine Poggi Westwood One, March 1, 2021, “Case Study: ...

Pharma + AM/FM Radio Produces Higher Reach At Fraction Of TV CPMS

Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment” and ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPMs This article written by Pierre Bouvard, shares evidence of AM/FM radio’s marketing effectiveness for the pharmaceutical category ...

How Procter & Gamble Is Re-investing in Radio To Find TV Audiences

This Ad Age Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost. P&G upped spending on the radio 43% last year to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio. ...

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