Product integration
and placement explodes

as traditional ads falter. A new way of measuring success.

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Super Bowl 2023 vs. World Cup 2022

Ad Effectiveness: Comparing the two largest sports.

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Sight, sound, and motion superiority is a myth

Cumulus Media reports massive ABX study results.

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Let us show you what you're missing without the

ABX Creative Feedback Loop

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ABX has changed the face of advertising—literally.

Big data. Gender equality. Multicultural. Social sensitivity. Faith. Sustainability. Diversity and Inclusion.

ABX has led the way in every advertising trend, providing the tracking, analysis and metrics to help the leading brands craft ads and marketing programs that resonate more deeply—with more people.


Proven impact: Consistent norms and methodology across all media.

Testing for gender equality

Tools to tackle unconscious bias and inequalities in ad creative.
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Creative that works
across all media

Improving your ROAS is easier than you think.
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Overcoming the "Achilles Heal"

of Creative Measurement.                          
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global brands


Global ad spend coverage


sales-focused KPIs


award winner

Measure the metrics that matter most.

Contact us today and see how the right data and analytics can transfrom your  results