Out of Home
Releasing the Creative Power of OOH Advertising
Out of Home
Releasing the Creative Power of OOH Advertising
Creative Effectiveness in the Booming OOH Industry
The Out-of-Home Advertising Association of America (OAAA) announced mid-2024 that the industry had the highest quarterly volume ever for OOH in the United States, with an increase of 4.8%, or $2.78 billion. Revenue estimates included digital and static billboards, street furniture, transit, place-based, and cinema advertising. Considering the incredible growth of the OOH advertising industry during the past two years, OOH is a very real ROAS treasure.
ABX has long been a specialist in measuring the creative effectiveness of OOH ads in all venues, with tens of thousands measured to date. We use the same unique methodology to measure OOH ads as we do all media types, which is described on these two website pages: the ABX Index and the Global Multimedia Platform.
At the end of 2024, we published a special eBook, the ABX Guide to Out-of-Home Advertising Creative Effectiveness, which features:
If you need insightful evaluation of your OOH ads based on the most accurate norms in the world, and that are comparable to all your other ads, be sure to contact us HERE.
ABX Advertising Benchmark Index (www.adbenchmark.com), is a techno-research company focused on driving ROAS & ROI through their Global Integrated Single Solution. Marketers, through the ABX Global Multimedia/Multi-Channel Platform, are able to evaluate the effectiveness of all their creative and copy across all media types and channels, and against their competitors’ and other ads, representing approximately 90% of global ad spend.
Our solutions are designed by the Visionaries, Inventors, and Pioneers who helped create the methodologies used by legacy marketing research firms. Need something not listed on our site? Other valuable consumer data is also available for making informed, time-sensitive business decisions.