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A Good Brand Fit = 57% Higher Purchase Intent

Brands that are seen as congruent with a particular program are likely to be memorable and generate high creative effectiveness and purchase intent. This congruency has been evaluated for years through the ABX Brand Fit™ program for TV shows and Movies we measure. Using Brand Fit, brands are measured against almost a thousand TV shows and programs to identify “better fits” for their investments. ABX also evaluates TV/Movie concepts where Brand Fit adds additional perspective.

For ads placed on programs with a good Brand Fit:

  • Creative effectiveness increases by 13%
  • Purchase Intent increases by 57%

Advertisers use the data on close to 1,000 shows to aid in their assessment of which shows are a good match for their advertising dollars.


compilaiton of brands


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ABX Advertising Benchmark Index (, is a techno-research company focused on driving ROAS & ROI through their Global Integrated Single Solution.  Marketers, through the ABX Global Multimedia/Multi Channel Platform, are able to evaluate the effectiveness of all their creative and copy across all media types and channels, and against their competitors’ and other ads, representing approximately 90% of global ad spend.

Our solutions are designed by the Visionaries, Inventors, and Pioneers and inventors who helped create the methodologies used by legacy marketing research firms. Need something not listed on our site? Other valuable consumer data is also available for making informed, time-sensitive business decisions.