ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call-to-action. Proven to correlate and predict sales lift and profit.
ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call-to-action. Proven to correlate and predict sales lift and profit.
The Data You Need
We can accurately and continually assess what drives ad success and ROI for our clients because we exhaustively test ads in every single type of media across the globe. Our survey and measurement methodology is second to none.
The ABX Index™ is unique, having been created through the evaluation of hundreds of thousands of in-market ads worldwide. Every ad is measured by the ABX Index, and by 14 KPIs, so clients can get real answers to their questions.
Do you know how your TV creative compares to your audio, digital or OOH ads? We can provide these insights to you since we measure all media types in the same survey to replicate real-world viewing.
Get rapid results for your creative teams to act in real time. Receive results in 24-48 hours on your ABX Multimedia Dashboard™ for ads at any stage of development daily.
The ABX Index™ is used to evaluate creative for all pre-tests and in-market ads in more than 75 countries. Data can be generated for a multitude of standard and custom variables.
More Actionable Insights for Ad Effectiveness
The ABX Index – 14 KPIs
Correlating Drivers to Sales
Correlating the ABX Index to Sales for a Major Retailer Makes the Point
ABX Gender Equality Index (GEI)™
A Strong Connection Exists Between the Gender Equality Ratings & Sales for Females Over Time.
Correlations to Sales
ABX Index™ Correlates Better To Sales than Ad Spend.
Correlations to Sales
Did you know creative accounts for 60-70% of ad sales results?
