ABX Creative Feedback Loop™
The continuous feedback your creative team needs to improve advertising impact
ABX Creative Feedback Loop™
The continuous feedback your creative team needs to improve advertising impact
Compare against current and historic in-market ads.
Improve your media plan and update with newly tested creative.
The ABX metrics inform future ad creative and campaign development.
Use data to improve creative and increase ROI.
Compare against live in-market ads.
The Insights You Need
Your creative team can now adjust in-market ads in real-time and improve return on ad spend. We measure thousands of ads each week through our syndicated process, so you can see how your creative compares with competitors’ and other in-market ads.
Understanding your overall creative effectiveness is impossible with siloed advertising evaluation and different measurement methodologies.
ABX provides feedback on all your ads, not just those you’ve pre-tested, saving money and improving quality.
Clearly see how every ad is performing against competitor ads for every size audience, region, demographic or target variable.
Whether you need to optimize a simple campaign – or a highly complex, global campaign – the ABX Creative Feedback Loop and Multimedia Dashboard enable you to generate better creative in less time.