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Creative effectiveness accounts for 40-60% of the sales driven by advertising. However, this critical data is rarely included in the Marketing Mix Models (MMM) used by CMOs to evaluate the success of their campaigns. Instead, the Models rely on quantitative...

The 2024 Super Bowl generated an ironic achievement. It was blessed with an estimated record number of 120.3 million TV viewers on CBS alone. But the Super Bowl ads were the weakest in a decade. It’s time to ensure that...

The worst thing an advertiser can do is “greenwash” their ads with a pretense of truly aligning their brand with the issue or grab a current issue like “Covid” as a way to showcase unrelated products with no real commitment...

This short eBook will show you how to decrease your advertising investment risk and enhance ROI through the use of real-time creative insights. These insights are based on the benchmarking of more than 100,000 ads across TV, radio, newspaper, magazine,...

Why is it important that your advertising creative works well across different media channels? Multi-channel digital marketing is crucial as it enables businesses to expand their audience reach significantly. By leveraging various digital platforms, businesses can penetrate new markets and...

This is ABX Benchmark Index's and Bottom-Line Analytics  fifth year of reviewing the effectiveness of Super Bowl advertising.  This year, we have added a comparison between Super Bowl 2023 and World Cup 2022.