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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Fast Food Competitive Intelligence: Brand Icons and Ads
Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects....Learn More