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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.

Integrated Marketing: Creating Great Free-Standing Insert Advertising
Like all mediums, Free-Standing Inserts can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of these ads as benchmarked by the...
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