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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
JCPenney Tackles New Audiences with NFL Sponsorship
JCPenney Tackles New Audiences with “Make It Count” and NFL Sponsorship When you think of large retailers and the NFL, what stores come to mind first? Dick’s? Walmart? Target? We’ll bet that JCPenney was not in the top-of-mind list. Last...
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