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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
PROSPECTIVE SUPER BOWL 2025 ADVERTISERS – WAKE UP!
The 2024 Super Bowl generated an ironic achievement. It was blessed with an estimated record number of 120.3 million TV viewers on CBS alone, according to Nielsen. However, a seven-year longitudinal study by Bottom-Line Analytics (BLA), an advanced analytics and...Learn More
Super Bowl 2023 & World Cup 2022 Advertising Effectiveness
This is our fifth year of reviewing the effectiveness of Super Bowl advertising. Our primary source for advertising testing continues to be from Advertising Benchmark Index (ABX). This year, we have added a comparison between Super Bowl and World Cup. The 2023...Learn More
Super Bowl 2016 Ad Effectiveness – the Worst Five Ads
In our last post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with...Learn More