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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
SUPER BOWL ADS 2024 Were the Weakest in a Decade
PROSPECTIVE 2025 Advertisers: Wake-up! It's About Brand, Message and Action SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super...
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Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
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SUPER BOWL ADS 2024 Were the Weakest in a Decade
SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super Bowl advertising and ROI, which shows ad effectiveness has declined...
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Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
Why did seventy-two percent of Super Bowl ads miss the mark in driving viewers to act in 2024? And why did overall average creative effectiveness for all ads dip to the lowest point in a decade? And why did so...
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Super Bowl 2023 & World Cup 2022 Advertising Effectiveness
This is our fifth year of reviewing the effectiveness of Super Bowl advertising. Our primary source for advertising testing continues to be from Advertising Benchmark Index (ABX). This year, we have added a comparison between Super Bowl and World Cup. The 2023...
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