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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Hard Proof: Creative in Advertising Drives Sales
Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend. Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...Learn More
Can you Find the Waste in your Advertising Spend?
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker. Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...Learn More