Integrated Marketing

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...

ABX has long been fascinated by the power of radio.  We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective."  And today we...

So far, you've seen good and bad Print and OOH ads from 2018 in this column, and today you'll see the same for Radio. To make this analysis really useful, we've contrasted good and bad 2018 spots within Four Tips...

Today's post looks at two case studies in integrated marketing communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations,...

As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months.  Some retailers, like Kohl's, have consistently good...

In our systematic review of good and bad ads for 2018 by Media Type, today's post focuses on Outdoor Advertising.  Our syndicated ad effectiveness panel tested 803 OOH ads last year, so we decided to look at six of the...

Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. Can Radio Advertising really Outperform other Media Types? Thanks to the creative...