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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.

Five Best Examples of Print Advertising for 2018
Out of 3,192 Ads, What Makes Print Advertising Great? To get a sense of the magnitude of 3,192 print ads, take a look at the waterfall chart to the left. The continuous green line is made up of separate dots,...
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Olive Garden’s Advertising Creative Effectiveness is High in All Media Types
Olive Garden's Advertising Creative Effectiveness is High in All Media Types Olive Garden is putting its creative agency account into review. Grey, which had the account for 30+ years, tried to defend the business. The client was looking for a more "creative"...
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