Gender Equality Measure Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

TJ Maxx great ad with Gen X women trying on clothes and feeling great. ABX Index 136.

Creating Great Advertising for the Gen X Woman

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

How To Delight Women In Advertising

How to Delight Women in your Advertising

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

Achieving Communication Greatness

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...

Successfully Portraying Women in Ads in the US, UK, Germany and Japan

Last month's ABX Advisory post, "Positive Portrayals of Females in Ads leads to Financial Gain," announced the major leaps forward advertisers are making in the respectful portrayal of women in advertising. A 2019 ABX longitudinal survey showed an increase in...

Successfully Portraying Positive Portrayals of Females in Ads leads to Financial Gain

The respectful portrayal of women in advertising has made major leaps forward according to a longitudinal survey by Advertising Benchmark Index. Other major associations that are promoting female gender equality also report the same terrific progress. So, if you want...

Gender Equality in Restaurant Ads – Best of the Best

Earlier this month, ABX, the Association of National Advertisers' and the #SeeHer initiative won the ESOMAR Research Effectiveness Award - the biggest in the industry. This award underscores our learnings that gender equality in advertising is not just smart, it's good business. Today's post looks at...