Data-Driven Keys Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Hard Proof: Creative in Advertising Drives Sales

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend. Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...

Integrated Marketing: Creating Great FSI Advertising

Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated...

Effective Print and Digital Advertising

It seems that all anyone talks about is digital these days. But far from being “dead,” other mediums like print are just as effective as long as the creative is good. Too often print does not receive the same level...

Can you Find the Waste in your Advertising Spend?

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker. Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...

Does Likeable Advertising Impact ROAS?

Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics. When we don’t copy-test an ad, we judge the ad based on whether we like it or not. The result is lots of underperforming ads and...