Competitive Intelligence

As the Holidays approach, thoughts turn to retail. It's a perfect time to see how various department stores, fashion stores and online retailers have done in advertising effectiveness over the last 12 months.  Some retailers, like Kohl's, have consistently good...

Olive Garden's Advertising Creative Effectiveness is High in All Media Types Olive Garden is putting its creative agency account into review. Grey, which had the account for 30+ years, tried to defend the business.  The client was looking for a more "creative"...