Celebrity Advertising Archives - ABX

ABX Research and Analysis on Compelling Advertising

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Snoop Dogg is Making News as a US Import vs. Export

During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...

Squarespace Super Bowl Ad

Super Bowl 2016 Ad Effectiveness – the Worst Five Ads

In our last post, we looked at the Top Five Super Bowl 2016 ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with...