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Bud Light
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
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Advertising Effectiveness Is Greatly Affected By Non-Paid Media
It began on April 1, 2023, when AB InBev hired several TikTok and Instagram celebrities to promote Bud Light. One was transgender influencer Dylan Mulvaney, who had 10MM followers at the time. A Bud Light boycott followed with the ferocity...
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