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Branded Entertainment
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
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Advertising & Product Integration Insights – Succeeding with Barbie
“Humans Have Only One Ending, Ideas Live Forever.” That is a quote from the main trailer for the Barbie movie which opened on 7/21 to record box office opening weekend with a massive $155 million in ticket sales in North...
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