Advertising Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

Influencer Marketing vs Traditional Advertising

Comparing Influencer Marketing with Traditional Advertising

Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.

Snoop Dogg is Making News as a US Import vs. Export

During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...

JCPenney Tackles New Audiences with NFL Sponsorship

JCPenney Tackles New Audiences with “Make It Count” and NFL Sponsorship When you think of large retailers and the NFL, what stores come to mind first? Dick’s? Walmart? Target? We’ll bet that JCPenney was not in the top-of-mind list. Last...

Advertising & Product Integration Insights – Succeeding with Barbie

“Humans Have Only One Ending, Ideas Live Forever.” That is a quote from the main trailer for the Barbie movie which opened on 7/21 to record box office opening weekend with a massive $155 million in ticket sales in North...

Bottom-Scoring Global Print Advertising for 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

Top-Scoring Global Print Advertising for 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

Achieving Communication Greatness

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...

Best and Worst Outdoor Billboard Advertising – 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....