Resources > Ad Effectiveness Measurement
Ad Effectiveness Measurement
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
![Super Bowl 2024 Cosmetic Advertisers](https://www.adbenchmark.com/wp-content/uploads/2024/03/Super-Bowl-Cosmetic-Advertisers-650x650.png)
Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
Learn More ![](https://www.adbenchmark.com/wp-content/uploads/2024/02/McDonalds-International-Logo-1-650x573.png)
Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
Learn More ![](https://www.adbenchmark.com/wp-content/uploads/2017/02/Businessman-in-suit-jumping-with-big-springs-on-feet-650x413.jpeg)
How is Speed Changing Ad Creative Testing?
Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed ishttps://adbenchmark.com/who-we-are/https://www.adbenchmark.com/about-abx/ changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included. Legacy...
Learn More ![](https://www.adbenchmark.com/wp-content/uploads/2019/11/chart-picture.jpg)
Should I Look at Faster, Lower Cost Options to Advertising Testing?
Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when...
Learn More