Ad Effectiveness Measurement Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

TJ Maxx great ad with Gen X women trying on clothes and feeling great. ABX Index 136.

Creating Great Advertising for the Gen X Woman

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

How To Delight Women In Advertising

How to Delight Women in your Advertising

Super Bowl 2024 Cosmetic Advertisers

Evaluating Ads in Unexpected Venues

Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

How is Speed Changing Ad Creative Testing?

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed ishttps://adbenchmark.com/who-we-are/https://www.adbenchmark.com/about-abx/ changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included. Legacy...

Should I Look at Faster, Lower Cost Options to Advertising Testing?

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when...