ABXRealtimeCreativeFeedbackLoop Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Top-Scoring Global Print Advertising for 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

Achieving Communication Greatness with Gatorades’ “Be Like the Greats” TV Campaign

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...