ABX Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

TJ Maxx great ad with Gen X women trying on clothes and feeling great. ABX Index 136.

Creating Great Advertising for the Gen X Woman

Bridgerton characters sneezing with seasonal allergies, waiting for the Apothecary to present a remedy.

Do Highly Creative Ads Always Produce Results?

How To Delight Women In Advertising

How to Delight Women in your Advertising

Super Bowl 2024 Cosmetic Advertisers

Evaluating Ads in Unexpected Venues

Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.

Evaluating Ad Effectiveness Internationally

Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.

Snoop Dogg is Making News as a US Import vs. Export

During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...

Bottom-Scoring Global Print Advertising for 2022

ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....

Achieving Communication Greatness with Gatorades’ “Be Like the Greats” TV Campaign

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...