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ABX Advertising Benchmark Index

The ABX take on advertising

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Super Bowl Sunday 2024 Ads
Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
Why did seventy-two percent of Super Bowl ads miss the mark in driving viewers to act in 2024? And why did overall average creative effectiveness for all ads dip to the lowest point in a decade? And why did so...
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Influencer Marketing vs Traditional Advertising
Comparing Influencer Marketing with Traditional Advertising
Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.
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