Resources > ABX Advertising Benchmark Index
ABX Advertising Benchmark Index
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.

Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
For all the glitz, glamour, and CGI, why did 72% of Super Bowl ads miss the mark in driving consumer action for their brands? And why did overall average creative effectiveness for all ads dip to the lowest point in...
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Comparing Influencer Marketing with Traditional Advertising
Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.
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