ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
SUPER BOWL ADS 2024 Were the Weakest in a Decade
PROSPECTIVE 2025 Advertisers: Wake-up! It's About Brand, Message and Action SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super...
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Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
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Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
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SUPER BOWL ADS 2024 Were the Weakest in a Decade
SUPER BOWL ADS 2024 were the weakest in a decade, according to Michael Wolfe, CEO of Bottom-Line Analytics (BLA)™. This result comes from a seven-year study by BLA on Super Bowl advertising and ROI, which shows ad effectiveness has declined...
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Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
Why did seventy-two percent of Super Bowl ads miss the mark in driving viewers to act in 2024? And why did overall average creative effectiveness for all ads dip to the lowest point in a decade? And why did so...
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Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
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Advertising & Product Integration Insights – Succeeding with Barbie
“Humans Have Only One Ending, Ideas Live Forever.” That is a quote from the main trailer for the Barbie movie which opened on 7/21 to record box office opening weekend with a massive $155 million in ticket sales in North...
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Achieving Communication Greatness with Gatorades’ “Be Like the Greats” TV Campaign
On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...
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The Interdependence of Advertising, Storytelling, and Branding
Today's post is an approved reprint of Debbie Laskey's recent post on the topic above. Debbie has two decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing...
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