ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
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SUPER BOWL ADS 2024 Were the Weakest in a Decade
Super Bowl Ads 2024 were the weakest in a decade. This is according to a seven-year study by Bottom-Line Analytics (BLA). BLA is a firm that focuses on advanced analytics and market mix modeling. The findings show that many ads...
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Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
Why did seventy-two percent of Super Bowl ads miss the mark in driving viewers to act in 2024? And why did overall average creative effectiveness for all ads dip to the lowest point in a decade? And why did so...
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