ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Research Reveals the Power of Sports-Related Advertising
The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, empowers marketers to create and measure the impact of sports-related ads quickly and accurately. Among the insights...
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Can you Find the Waste in your Advertising Spend?
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker. Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...
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