ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
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Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
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Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
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Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
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