ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
Learn More
Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
Learn More
Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
Learn More
Achieving Communication Greatness with Gatorades’ “Be Like the Greats” TV Campaign
On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...
Learn More
Nike and United Airlines: A Paid, Owned and Earned Media Tale
Today's post looks at two case studies in integrated marketing communications - how paid and non-paid media interact in two major scandals - one with Nike and the other with United Airlines. The post is reprinted with permission from the Institute for Public Relations,...
Learn More
