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Case Study Short and Long-Term Advertising Impact
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Market Mix Model – Fashion Store – Millennials – Short and Long-Term Advertising Impact
This department store chain will be referred to as “Fashion Stores” in this study for confidentiality. • For 2021, Fashion Stores’ strategy was to increase its sales and market share among Millennials and away from older age groups. • New...
Download Market Mix Model – African American Advertising – Short- and Long-Term Impact
Big Box Stores experienced a Public Relations crisis surrounding the George Floyd homicide. • Management realized the need to repair and grow the corporation’s relationship with the African American community. • Big Box Stores’ strategy was also to increase its...
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