Retail Advertising Archives - ABX

ABX Research and Analysis on Compelling Advertising

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Market Mix Model – Fashion Store – Millennials – Short and Long-Term Advertising Impact

This department store chain will be referred to as “Fashion Stores” in this study for confidentiality. • For 2021, Fashion Stores’ strategy was to increase its sales and market share among Millennials and away from older age groups. • New...

Market Mix Model – African American Advertising – Short- and Long-Term Impact

Big Box Stores experienced a Public Relations crisis surrounding the George Floyd homicide. • Management realized the need to repair and grow the corporation’s relationship with the African American community. • Big Box Stores’ strategy was also to increase its...

Marketing Mix Analytics – Impact of Gender Bias

A major discount retailer found that female customers represent over 60% of all purchases, and enjoyed a 15% annual growth rate. But its growth could have been 3% higher had there not been a deterioration of how females were perceived...